Up the Organization. How to Stop the Corporation from Stifling People and Strangling Profits.

by Robert Townsend

Jossey-Bass. A Wiley Imprint, 2007

ISBN: 978-0-7879-8775-6


Also real classics in business literature will be presented here.


Though Robert Townsend died long ago, his work is still exerting its effects. With Townsend as CEO of the eternal Number 2 in the car rental market, the campaign “We try harder” was designed. This slogan is known still in our days. His book “Up the Organization” reached a huge popularity when launched and has developed into a long seller.


The simplicity and, also on top, accuracy of the thoughts, tips and observations in the form of short vignettes are impressive and make one intuit the richness of the treasure of experience Townsend accumulated throughout his life as a manager and consultant. His own anecdotal stories and the contributions by a few fellows of his time make the book a diverting and inspiring reading experience.



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