A.G. Lafley – About effective strategies

In this short interview sequence of Forbes Magazine with A.G. Lafley, CEO of Procter & Gamble, one can learn how to approach strategy from a global level of large multinational. A couple of interesting points stand out. A.G. Lafley describes some of the key strategic moves Procter & Gamble conducted over the last two decades.

 

The required core capabilities are straightforward, but precise, and phrased in such a way so that they are valid globally:

 

  • Deeper understanding of our consumers

  • Innovation leader in Household Care and Personal Care

  • Brand Leader – Creating new brands every decade

  • The ability to partner with our customers, supplier and other innovators

  • Ability to scale our learnings on a global basis

 

One of the success factors - in the view of P&G’s CEO - is the right balance between the benefits of global brands and the need to deliver to local needs.

 

Link to the video: Youtube – Forbes – https://www.youtube.com/watch?v=FlurK3LeTpg

 

The actual reason for the interview was the launch of his book “Playing to win. How Strategy Really Works.”, which A.G. Lafley wrote together with Roger Martin. In there, the authors present a thinking framework on strategy, which can be applied in a universal way irrespectively of size, industry sector or tier.

 

A.G. Lafley is not only a distinct leader, but has the capability to make strategic thinking conceptually easy to grasp illustrated with many examples from his vast background of experience.

 

Link to the book: https://www.amazon.co.uk/Playing-Win-Strategy-Really-Works/dp/142218739X/ref=sr_1_1?ie=UTF8&qid=1468433074&sr=8-1&keywords=playing+to+win

 

 

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