More than a digital innovation in the presentation of collections:
The digital showroom is also an innovation of the order process with cost saving potentials along the whole value chain - from the development of sample collections to the potential savings of the actual showrooms. Moreover, the digital showroom simplifies the lifes of the fashion buyers. The development process of this digital innovation at Hilfiger is also interesting. There is an idea and a lot of discipline is required in the implementation.
Daniel Grieder, CEO of Tommy Hilfiger and European head of the PVH group, expects that this innovation will make its breakthough in the fashion industry. The real innovator, who brings new ideas to the market, should never rely on his first-mover advantage. Daniel Grieder seems to be fully aware of this fact.